It all started in a little town in Mexico....

As legend has it, the first “Paleteria” appeared in the 1940’s in a town called Tocumbo, in the fertile sugarcane state of Michoacán, Mexico. The flavorful, refreshing paletas from Tocumbo were wildly popular, and it was not long before many different families throughout Mexico opened paleterias in large cities and small towns.

It was just a matter of time before the paleta made its way to the United States. Over 25 years ago our founder began making paletas and distributing them from his pushcart in California’s central valley. The name La Michoacana and the image of the little girl from Michoacán that identified his paletas soon became a trusted and preferred brand across the region. Today, our paletas and CoolStix™ are available nationwide. Quality, flavor and ongoing innovation continue to be the key pillars of our iconic brand. We invite you to taste for yourself this time- honored treat!